Marcelo Pelleriti
Miguel Priore
Marcelo Pelleriti
Miguel Priore
Marcelo Pelleriti, at 54, masterfully blends the artistry of oenology with the understanding of entrepreneurship in the wine industry. Born and raised in Mendoza, Argentina, Marcelo Pelleriti is a vintner of global repute, seamlessly weaving the old-world charm of French winemaking with the new-world bold flavors of Argentine viticulture.
Renowned for his masterful creation of high-quality wines, especially Malbec, his acclaim reached new heights as the first Argentine winemaker to earn the prestigious 100-point score from renowned critic Robert Parker in 2010 for his exquisite French wine creation, Château La Violette in Pomerol. “I remember every harvest in both hemispheres, walking through the great chateaux with Michel, like Ausone, my favorite wine, or Figeac, or tasting each vintage of Pétrus.. understanding what the texture and aging of cult wines means. That experience doesn’t exist in any book; it led me to cultivate a privileged palate.”
Pelleriti has always maintained a deep connection to the land. He fondly recalls the formative days of his youth spent on a farm, where he and his grandfather would crush grapes to create homemade (patero) wine. These humble beginnings have profoundly shaped his career, reminding him of the essence of winemaking. Embarking on his first enterprise at 19, he cultivated certified onion seeds, established an indoor plant growth operation system, and created residential landscaping designs endorsed by Argentina’s state-run research agency INTA (National Agricultural Technology Institute). Pelleriti’s academic achievements include a Bachelor’s degree in Oenology and Horticulture and a Master’s in Management, a foundation he has enriched through hands-on experience in the vineyard coupled with his adeptness in the nuanced craft of winemaking. Amidst the revered vineyards of Bordeaux, France, Marcelo honed his expertise in viticulture, spending twenty-two harvests in the region’s most illustrious Châteaux.
Pelleriti’s initial professional achievements began at Grupo Bemberg (1994-2001), where he was an integral part of the Quality Control division of Eco De Los Andes Spring Mineral Water. He then oversaw the implementation of quality standards in collaboration with international organizations, eventually moving into the production sector. During his tenure in quality management, he established and led a mineral water-tasting panel. His leadership in this role involved training the team to identify potential flavor irregularities through rigorous quality checks, thereby maintaining the high standard of the product.
It was in 1994 that Marcelo ventured into the wine business, crafting his narrative not just as a winemaker but also as an entrepreneur. His venture into winery ownership began with the inception of Bodega Matices de Abril, starting modestly with a mere 1,000 bottle production and swiftly scaling up to 20,000, marking the beginning of an enological legacy.
Mentored by the celebrated Michel Rolland, Bordeaux oenologist, and Clos de los Siete founder, Marcelo’s signature style is etched in both hemispheres. Marcelo recounts his experience through the vineyards of France, where he spent twenty-two harvests, tasting and learning, an education he describes as beyond imagination. His philosophy is one of patience, understanding, and resilience, qualities that have made him a leader in his field and an inspiration to those around him.
Pelleriti showcases his mastery through a diverse portfolio featuring Malbec, Cabernet Franc, and red blends. The wines are renowned for blending time-honored methods with his signature ‘micro-vinification’ techniques, creating wines that resonate with tradition and modernity and are crafted to mature beautifully over time.
Pelleriti takes pride in being a winemaker who understands what a commercial wine and a cult wine entail, resulting in wines of outstanding texture and aroma that genuinely reflect their origin. His innovative and adept winemaking techniques have significantly elevated the stature of Argentine wines, showcasing the rich potential of Mendoza, Argentina, as a South American wine haven. Marcelo Pelleriti, a genuine lover of life, is uncompromising in his values, cherishing his freedom, peace, health, and family. He also harbors a passion for music, considering it his alternate calling and soulful complement to his winemaking artistry. He finds solace in his collection of guitars, and his music studio serves as a source of joy, which enriches his creative process in viticulture.
Miguel Priore, a native of Mendoza, Argentina, who now divides his time between Miami and Mendoza, is a seasoned executive with over 25 years of experience in wine, business, and entrepreneurship.
Miguel stands as a testament to resilience and entrepreneurial spirit. Priore emerged from Argentina’s economic turmoil with a business acumen transcending borders. The economic downturn in Argentina from 1998 to 2001 was a pivotal chapter in his life, compelling him to enter the workforce at the age of 21.
His initial introduction to the wine industry took place in 2004 when his curiosity prompted him to enroll in a wine course at the National Institute of Viticulture to deepen his understanding of the iconic beverage of his region.
At that time, he had no inkling that this simple interest would lead him along such a fascinating path. Four years later, he had the privilege of meeting his current partner, Marcelo Pelleriti. This encounter occurred during his employment at a French-owned winery where Marcelo served as Winemaking Director. Their meeting marked the inception of a collaboration that would alter the course of their lives. A year thereafter, they decided to venture together into this dynamic industry, giving rise to their own project now recognized as PELLERITI PRIORE. Since then, they have tirelessly worked to produce wines of exceptional quality and share their passion for the art of viticulture with the world.
Miguel played a crucial role in transforming the venture into one of the leading wine producers in Mendoza. Priore holds a Bachelor of Business Administration, multiple MBAs, a specialization in Wine Marketing, and multiple Advanced Wine certifications. His academic achievements complement his practical experience and contribute to his strategic approach in the wine industry. Miguel’s reputation for excellence is anchored in his profound kinship with the earth, which informs his vintner’s philosophy. His intellectual rigor and comprehensive knowledge are deeply embedded in the intricate process of winemaking and vineyard cultivation.
In the formative years of his enterprise, Miguel single-handedly managed all aspects of the business, carrying the office in an orange backpack. His commitment and leadership were vital to the company’s growth. Over the past 15 years, he successfully built a highly experienced senior team, contributing to the company’s recognition for excellence and innovation in the wine industry. “In the early days of our venture, the team was lean, but our ambitions were boundless. I hired an accounting student whose fresh perspective became instrumental in the intricate dance of our daily operations. Our workspace was modest — our first desk was simply the box from our inaugural multifunctional printer, a symbol of our scrappy beginnings and the innovative mindset that propelled our growth.”
Under Miguel’s astute leadership, the company’s global expansion saw a remarkable export increase from 9,000 to 600,000 bottles annually between 2013 and 2023. In Argentina, his strategic approach to commercial development resulted in substantial growth from the first sale of 60 bottles in 2011 to 50,000 bottles per year throughout the country.
As a dedicated ambassador for Argentine wine, Miguel’s commitment extends beyond business operations as he conducts exhaustive research to better understand the potential of the various terroirs of Mendoza and the rich spectrum of exceptional wines they can produce. His travels led him to study the success factors of iconic producers in emblematic places of the Old and New World.
Miguel Priore stands as a dynamic and influential figure in the wine business industry; his eye for distinction, discerning palate, and dedication to ingenuity have not only shaped the success of PELLERITI PRIORE but have also positioned him as a respected leader in the global wine industry: a true strategist and visionary, his passion and devotion to viticulture distinguish him uniquely in the field. Described as a prolific ideas generator and a leader who builds wonders, Miguel’s commitment to innovation and enological excellence remains unwavering.
Marcelo Pelleriti
Marcelo Pelleriti, at 54, masterfully blends the artistry of oenology with the understanding of entrepreneurship in the wine industry. Born and raised in Mendoza, Argentina, Marcelo Pelleriti is a vintner of global repute, seamlessly weaving the old-world charm of French winemaking with the new-world bold flavors of Argentine viticulture.
Renowned for his masterful creation of high-quality wines, especially Malbec, his acclaim reached new heights as the first Argentine winemaker to earn the prestigious 100-point score from renowned critic Robert Parker in 2010 for his exquisite French wine creation, Château La Violette in Pomerol. “I remember every harvest in both hemispheres, walking through the great chateaux with Michel, like Ausone, my favorite wine, or Figeac, or tasting each vintage of Pétrus.. understanding what the texture and aging of cult wines means. That experience doesn’t exist in any book; it led me to cultivate a privileged palate.”
Pelleriti has always maintained a deep connection to the land. He fondly recalls the formative days of his youth spent on a farm, where he and his grandfather would crush grapes to create homemade(patero)wine. These humble beginnings have profoundly shaped his career, reminding him of the essence of winemaking. Embarking on his first enterprise at 19, he cultivated certified onion seeds, established an indoor plant growth operation system, and created residential landscaping designs endorsed by Argentina’s state-run research agency INTA (National Agricultural Technology Institute). Pelleriti’s academic achievements include a Bachelor’s degree in Oenology and Horticulture and a Master’s in Management, a foundation he has enriched through hands on experience in the vineyard coupled with his adeptness in the nuanced craft of winemaking. Amidst the revered vineyards of Bordeaux, France, Marcelo honed his expertise in viticulture, spending twenty-two harvests in the region’s most illustrious Châteaux.
Pelleriti’s initial professional achievements began at Grupo Bemberg (1994-2001), where he was an integral part of the Quality Control division of Eco De Los Andes Spring Mineral Water. He then oversaw the implementation of quality standards in collaboration with international organizations, eventually moving into the production sector. During his tenure in quality management, he established and led a mineral water-tasting panel. His leadership in this role involved training the team to identify potential flavor irregularities through rigorous quality checks, thereby maintaining the high standard of the product.
It was in 1994 that Marcelo ventured into the wine business, crafting his narrative not just as a winemaker but also as an entrepreneur. His venture into winery ownership began with the inception of Bodega Matices de Abril, starting modestly with a mere 1,000 bottle production and swiftly scaling up to 20,000, marking the beginning of an enological legacy.
Mentored by the celebrated Michel Rolland, Bordeaux oenologist, and Clos de los Siete founder, Marcelo’s signature style is etched in both hemispheres. Marcelo recounts his experience through the vineyards of France, where he spent twenty-two harvests, tasting and learning, an education he describes as beyond imagination. His philosophy is one of patience, understanding, and resilience, qualities that have made him a leader in his field and an inspiration to those around him.
Pelleretti showcases his mastery through a diverse portfolio featuring Malbec, Cabernet Franc, and red blends. The wines are renowned for blending time-honored methods with his signature ‘micro-vinification’ techniques, creating wines that resonate with tradition and modernity and are crafted to mature beautifully over time.
Pelleriti takes pride in being a winemaker who understands what a commercial wine and a cult wine entail, resulting in wines of outstanding texture and aroma that genuinely reflect their origin. His innovative and adept winemaking techniques have significantly elevated the stature of Argentine wines, showcasing the rich potential of Mendoza, Argentina, as a South American wine haven. Marcelo Pellereti, a genuine lover of life, is uncompromising in his values, cherishing his freedom, peace, health, and family. He also harbors a passion for music, considering it his alternate calling and soulful complement to his winemaking artistry. He finds solace in his collection of guitars, and his music studio serves as a source of joy, which enriches his creative process in viticulture.
Miguel Priore
Miguel Priore, a native of Mendoza, Argentina, who now divides his time between Miami and Mendoza, is a seasoned executive with over 25 years of experience in wine, business, and entrepreneurship.
Miguel stands as a testament to resilience and entrepreneurial spirit. Priore emerged from Argentina’s economic turmoil with a business acumen transcending borders. The economic downturn in Argentina from 1998 to 2001 was a pivotal chapter in his life, compelling him to enter the workforce at the age of 21.
His initial introduction to the wine industry took place in 2004 when his curiosity prompted him to enroll in a wine course at the National Institute of Viticulture to deepen his understanding of the iconic beverage of his region.
At that time, he had no inkling that this simple interest would lead him along such a fascinating path. Four years later, he had the privilege of meeting his current partner, Marcelo Pelleriti. This encounter occurred during his employment at a French-owned winery where Marcelo served as Winemaking Director. Their meeting marked the inception of a collaboration that would alter the course of their lives. A year thereafter, they decided to venture together into this dynamic industry, giving rise to their own project now recognized as PELLERITI PRIORE. Since then, they have tirelessly worked to produce wines of exceptional quality and share their passion for the art of viticulture with the world.
Miguel played a crucial role in transforming the venture into one of the leading wine producers in Mendoza. Priore holds a Bachelor of Business Administration, multiple MBAs, a specialization in Wine Marketing, and multiple Advanced Wine certifications. His academic achievements complement his practical experience and contribute to his strategic approach in the wine industry. Miguel’s reputation for excellence is anchored in his profound kinship with the earth, which informs his vintner’s philosophy. His intellectual rigor and comprehensive knowledge are deeply embedded in the intricate process of winemaking and vineyard cultivation.
In the formative years of his enterprise, Miguel single handedly managed all aspects of the business, carrying the office in an orange backpack. His commitment and leadership were vital to the company’s growth. Over the past 15 years, he successfully built a highly experienced senior team, contributing to the company’s recognition for excellence and innovation in the wine industry. “In the early days of our venture, the team was lean, but our ambitions were boundless. I hired an accounting student whose fresh perspective became instrumental in the intricate dance of our daily operations. Our workspace was modest — our first desk was simply the box from our inaugural multifunctional printer, a symbol of our scrappy beginnings and the innovative mindset that propelled our growth.”
Under Miguel’s astute leadership, the company’s global expansion saw a remarkable export increase from 9,000 to 600,000 bottles annually between 2013 and 2023. In Argentina, his strategic approach to commercial development resulted in substantial growth from the first sale of 60 bottles in 2011 to 50,000 bottles per year throughout the country.
As a dedicated ambassador for Argentine wine, Miguel’s commitment extends beyond business operations as he conducts exhaustive research to better understand the potential of the various terroirs of Mendoza and the rich spectrum of exceptional wines they can produce. His travels led him to study the success factors of iconic producers in emblematic places of the Old and New World.
Miguel Priore stands as a dynamic and influential figure in the wine business industry; his eye for distinction, discerning palate, and dedication to ingenuity have not only shaped the success of PELLERITI PRIORE but have also positioned him as a respected leader in the global wine industry: a true strategist and visionary, his passion and devotion to viticulture distinguish him uniquely in the field. Described as a prolific ideas generator and a leader who builds wonders, Miguel’s commitment to innovation and enological excellence remains unwavering.
